With over 13 years of experience on channels like QVC and HSN, I guide clients through crafting messages and stories that resonate with live TV audiences. I have first-hand experience from being on QVC, HSN and TSC as a co-host and brand expert for products ranging from fashion and beauty to tech and intimate and accessories. I’ve helped numerous brand founders and brand experts be more comfortable on camera. I’ve helped brands reach 1.5 million in sales in 24 hours. I’ll prepare you for every step from production meetings to messaging from demos to being on set and selling with rotating hosts.

Success on TV shopping channels like QVC and HSN hinges on more than just having a great product. It’s about building trust and creating a connection with an audience you can’t see. This requires a deep understanding of the unique sales psychology that applies to the TV shopping and digital environment. My live selling coaching focuses on equipping you with the skills to resonate with today’s sophisticated and savvy viewers, ensuring your pitch and product stand out in a crowded market.

What sets me apart is my commitment to personalized media training. I recognize that a corporate executive’s needs differ vastly from those of a celebrity. Each client receives customized training designed to complement their unique strengths, project requirements, and personal ambitions. My extensive experience across TV, digital, and print—as a journalist, subject-matter expert, and on-air host—provides me with a broad perspective that keeps my training current and relevant, as evidenced by my ongoing TV appearances and contributions to various publications. This isn’t just about media training; it’s about crafting a narrative that’s as dynamic and multifaceted as the clients I serve.

The world of on-screen selling is vastly different from traditional sales environments. Techniques that may be effective in face-to-face interactions often lose their potency when you’re addressing thousands of unseen viewers, each with their own preferences and “hot buttons.” Moreover, given the high stakes of 24/7 TV shopping—where you usually have only one shot to make an impression—it’s critical to master the art of engaging with your audience and navigating the technical aspects of a TV set. My training prepares you to excel in this unique setting by refining your on-screen pitch to make every opportunity count. I have first-hand experience from being on QVC, HSN and TSC for over a decade as a co-host and brand expert for products ranging from fashion and beauty to tech and intimate as well as preparing numerous brands from first production meeting to stepping on set.

With the fierce competition to feature products on channels like QVC and HSN, you often get just one chance to prove your product’s worth on live TV. My on-camera coaching is tailored to help you understand the technicalities of a TV environment and the nuances of interacting with different shopping hosts. This preparation is crucial to ‘gel’ with the setting and the hosts, which can be the deciding factor in whether your product thrives or fails to capture the market.

To adeptly interact with different hosts across various shows, it’s essential to understand each host’s unique style. This preparation involves studying the channel, observing how seasoned guests are engaged versus newcomers, and discerning how they focus on conversation and sales. By recognizing these nuances, you can adapt your approach, fill any gaps you identify, and strategically highlight key aspects of your offering to resonate with the host’s technique and the audience’s expectations.

Production meetings for shopping channels include sharing messaging, approved product claims, B&A’s, features and benefits, model and wardrobe notes if any, and setting that call with your host. Together we’ll put together the check list of what you’re expected to share with production and most importantly what you’ll need to follow-up on before you step on set.

I can help with that! Crafting your on-camera image is more than just choosing an outfit; it’s about presenting the complete package – verbal, vocal, and visual. I’m here to ensure you shine in every aspect. If you’re stumped on wardrobe choices, we can discuss a style consultation, from sharing photos for feedback to arranging a detailed fashion fitting. I can also provide tailored style and shopping advice to enhance your professional and appealing on-camera presence, ensuring you look and feel your best, ready to impress your audience.

Media training time vary by client. Several factors depend on the client themselves whether they take my training and follow my instructions to practice outside of our time together, whether they come to training prepared and whether they’re willing to invest the time in strengthening their skills. The goal is to build a lasting partnership, guiding you through various goals and projects—from debuting new brands to launching books, navigating media tours, or unveiling products. Each benefit from tailored support to ensure your communication remains sharp, engaging, and effective across multiple platforms and projects.

Many of my media training clients come back again and again. Clients value the enduring support I provide beyond initial training sessions, often engaging my expertise for a spectrum of needs including refining messages post media appearance, new products, or brands to craft messaging and presentation plans, while others have several projects that need my services over months or years.  Whether it’s for book launches, speaking tours, or media circuit navigation, I’m your dedicated ally for every step of your public journey.