Benefits of Hiring a Media Coach
Media opportunities, speaking events, seminars, presentations, and even sales meetings can be daunting. If want to strengthen your skills and reach the next level in your career or business, read on for my insights into the benefits of hiring a media coach like me.
Clear
Determine what you want from a media opportunity, speaking engagement, or presentation. Are you looking to build your brand and gain exposure? Are you looking to expand your business? Are you sharing important news and you know you have the expertise to share that information? We’ll discuss how saying yes to an opportunity can determine your message whether on camera or to an audience.
Concise
Determine your message, don’t blather. What you want to say always sounds better when you have a clear point of view, know who you’re trying to reach, and aren’t weighed down with all the inconsequential extras.
Confident
The best way to appear confident is to be prepared whether it’s being interviewed for your knowledge on a topic, sharing information about your company, speaking to an audience, or making a presentation. We’ll discuss ways to build your confidence and communicate in a way that feels more natural.
Comfortable
Moving in your chair or frequently stepping from side to side; adjusting your clothes or wearing ill-fitting clothes, and adding inconsequential words and phrases can all make you appear uncomfortable. I’ve learned from years on camera to speaking in front of large audiences that being comfortable isn’t easy for everyone, but it can be taught.
Content
Craft your message, your speech, or your presentation toward your audience. You may be the smartest person in the room, but you still need to share your knowledge in a way that those listening will understand.
Connect
Whenever I’m on camera or doing a voice-over I determine who I’m talking to and that can instantly change my delivery to a more authentic performance. Your plan should always be to make a connection with an anchor, host, audience member or viewer. When you do, you’re seen as more believable and trustworthy.
For more media training tips check out these articles: How To Look Good On Camera and Your Media Training Game Plan.
Schedule a consultation inquiry with Alison.
Alison Deyette, CEO of AlisonDeyetteMedia is a seasoned media trainer and brand strategist with 20 years of experience on camera and behind the scenes. Her expertise lies in equipping a diverse clientele from executives to entrepreneurs and athletes to actors with the necessary skills and techniques to effectively navigate media interactions, enhance communication strategies, and uphold a positive public image. She’s held prominent roles in television, journalism, production, directing, and contributing to numerous successful series, segments, and brand-focused projects for TV, digital and print for companies like Amazon, TJ Maxx and The Home Depot. She appears on camera regularly for TV shows including EXTRA, The Kelly Clarkson Show, and KTLA and contributes to various publications including The Wall Street Journal, Real Simple, The New York Times and USA Today.